Brick| Unfollow Your Phone
For Gen Z when you grow up with a phone in your hand, checking it is less of a choice and more like muscle memory. So let’s call phones what they really are, attention seekers; and remind everyone it’s very cool to ghost the damn things every once and a while.
Across digital and OOH, we will call out the clingy little distractions we somehow agree to accept from our phones every single day.
We’ll also place loud and disruptive interactive digital billboards around major cities across the US with only one way to silence their annoying notification sounds. Scanning the QR code which then will take participants directly to Brick’s web store.
Socials
On socials we’ll place digital ads on Tinder where we know connection should come first but often our where our phones get in the way.
Experiential
At concerts, a giant Brick at the entrance invites fans to tap in and optionally lock their phones for the set.
On the way out, they tap to unlock, and get a little reward for choosing to be there there.
Unfollow Your Phone
Client: Brick
Made with: Lizzie Wagner
Role: Creative Development, Art Direction
2026 | Student Work