Dr Pepper x House of Villains | Drink the Drama
In a category obsessed with being the most liked, perfection doesn’t make brands culturally relevant anymore. So we’ll give consumers something to sip on and make Dr Pepper the villain by teaming up with House of Villains to celebrate the kind of confident chaotic energy people actually love.
Social Launch
Dr Pepper recently overtook Pepsi as the #2 on the charts. It's coming for Coca-Cola now, and it's not afraid to talk trash. Just like the scandals that have faced athletes, reality TV stars, and business executives…
Dr Pepper’s social team will create a burner account to air out their dirty laundry with Coke and Pepsi and do a little trolling.
#drpepperisover
Then, we’ll have reality TV content creators spread the news and break down the drama with deep dives into the burner account.
Once the drama is circulating we'll have villains competing on the current season of House of Villains weigh in to tease the collab so fans start catching on.
The Reveal
Dr Pepper will announce a special House of Villains 12-pack. Because everyone’s style of villainy is unique we’ll we assign a DP original flavor for each villain and host on the show
Calling All Villains
Each can in the villainous variety pack will have a challenge to complete. Anyone who completes all 12 challenges will get a chance to stay in the Villains’ Lair for a weekend with their closest friends, or frenemies. Our favorite villains will even pay a visit.
The Results Are In
For the loyal fans of the show- it saves to be a villain ;)
A limited number of the winner’s Dr Pepper flavor will be free via a QR code when the winner is announced.
In the queue, viewers have the choice to kick two people out at random to move up a spot, so it’ll become a game of who can move up the fastest without randomly getting kicked out.
Drink The Drama
Client: Dr Pepper x House of Villains
Made with: Rylin Bowe
Role: Creative Development, Art Direction
2026 | Student Work